Author
Craig Pretzinger
Owner and CEO of Pretzinger Insurance Group, Co-Host of The Insurance Dudes, Co-Author of Million-Dollar Agency, and full-stack AI developer
Craig Pretzinger owns and runs Pretzinger Insurance Group, an Allstate agency in Tucson, Arizona. He spent ten years in sales, three of them at Merrill Lynch, then bought his agency during the 2008 crash and spent the next seven years figuring out which marketing actually prints money. Along the way he met his collaborator Jason, and together they built the system that walked agents out of the daily grind of running an agency. Over the last three years Craig has put more than 15,000 hours into AI and full-stack development, and AIrankFormula grew out of that work. He ran it on his own properties first, going from invisible to cited in weeks, and now runs it for operators who are done paying for clicks that AI is quietly taking away. Away from the desk he has two adult kids, travels, and follows Billy Strings.
Credentials
- MBA
- Series 7
- Licensed P&C agency owner (Allstate captive), 15+ years
- Multi-award Allstate agent: Inner Circle Elite, Circle of Champions, and Honor Ring
- 15,000+ hours of AI and full-stack development since 2023 (Next, Vite, and Vercel on the frontend; FastAPI, Supabase, Neon, and PostgreSQL on the backend; MCP and APIs)
- Contributor to Insurance Thought Leadership and NAPAA
Areas of expertise
- the lead shift
- ai citation 101
- proving it works
- local niche playbooks
Publications
Find Craig Pretzinger online
Craig Pretzinger is a contributor to AI Rank Formula.