Author
Craig Pretzinger
Podcast Co-Host/Host, Podcaster, Author, Business Owner, Insurance Agent, Developer
Craig Pretzinger is a P&C agency owner who spent the last three years and 15,000+ hours learning why AI engines cite some businesses and ignore others. The answer wasn't marketing. It was structure, the part nobody was reading. He built AIrankFormula out of that work and ran it on his own properties first: invisible to cited in weeks. Now he runs it for operators who are done paying for clicks that AI is quietly taking away.
Credentials
- MBA
- Series 7
- Licensed P&C agency owner (Allstate captive), 15+ years
- AI development certified
- Built and shipped five AEO-optimized properties from the ground up, each one structured, tested, and cited
Areas of expertise
- the lead shift
- ai citation 101
- proving it works
- local niche playbooks