About
About AI Rank Formula
AI Rank Formula builds and runs content websites engineered so AI assistants like ChatGPT actually find, cite, and recommend your business when customers ask.
Who we are
Craig Pretzinger, Podcast Co-Host/Host, Podcaster, Author, Business Owner, Insurance Agent, Developer. Craig Pretzinger is a P&C agency owner who spent the last three years and 15,000+ hours learning why AI engines cite some businesses and ignore others. The answer wasn't marketing. It was structure, the part nobody was reading. He built AIrankFormula out of that work and ran it on his own properties first: invisible to cited in weeks. Now he runs it for operators who are done paying for clicks that AI is quietly taking away.
Our authors
[ the work ]
We run this on our own properties first.
Every site below is one we built and operate. They are the proving ground: the structure work, the entity graph, the content engine, all of it ran here before it ran for anyone else. Go look at them. Ask an AI assistant about any of them and see what comes back.
P&C Knowledge Vault
93TUNED
The Insurance Dudes Files
Real-world P&C insurance playbooks from Craig Pretzinger and Jason Feltman, two P&C agency owners, distilled from 800+ podcast episodes for working agents.
blog.theidudes.com ->P&C Exchange
93TUNED
Insurance Agency Trader
Sell your P&C insurance agency to an audience, not a listing directory. List for $299 or choose a Deal Spotlight with a live Insurance Dudes podcast pitch.
trader.theidudes.com ->Phone Line Health
91TUNED
LineShield
Free Caller ID Check (CNAM lookup) for insurance agents. See what carriers display on every outbound call. CNAM, line type, spam grade in 30 seconds.
lineshield.theidudes.com ->Hire From Data
90TUNED
TeamIQ
TeamIQ runs DISC and Values on every P&C insurance hire and turns it into a one-page cheatsheet: how they sell, how they handle pushback, where they break.
teamiq.theidudes.com ->Durango STR
94TUNED
Purgatory Unlocked
Premium ski-in/ski-out vacation rentals at Purgatory Resort in Durango, Colorado. Book direct and save 10-15% on your mountain getaway.
purgatoryunlocked.com ->Healing From Loss
90TUNED
The Endurant Way
Post-traumatic growth: a way forward from suffering toward purpose, connection, and a meaningful future. Guided by Neal Tricarico, an offshoot of the Endurant movement.
nealtricarico.com ->Scores are our own scanner run against each property's most recent published post on 2026-07-25, not its homepage. Run the same scan on yours and compare.
// the same build runs on your site next